This is a copy of a typical email Don Prendergast sends out to his clients on a regular basis.
Don is the man who showed me the car buisness in 1983.
If you ever need help in these interesting times, call him at the number below. You will not find a more able cosultant in this buisness…anywhere at any price.

Donald Says:

Hi All,

The below copied, came from this mornings Automotive News Digital.
Recently I have re-addressed salespeople performance! They have to contact your owners and all un-solds on the guidelines established when you started using my services. I have said repeatedly, they can’t sit and guard your yard on limited inventory.

Please have all of the non-producers (less than 8) bring their File Box to your office and show you they are contacting your owners! Those that have CRM run the contact report and have available when they come to your office. Please do this before the end of September. This will set the stage that it will take an all out effort to hit marginal numbers the last quarter! Are they taking care of your money, or, are they hoping you will spend more and more and more while they sit idle!

Sept. sales could be lowest in 28 years
Chrissie Thompson
Automotive News
September 21, 2009 – 12:01 am ET
September’s light-vehicle sales rate will fall to 8.8 million units, the consumer auto site Edmunds.com said. That would be the lowest rate in nearly 28 years, tying the lowest figure on record.
After the cash-for-clunkers program boosted August sales to their first year-over-year increase since October 2007, demand has plunged. In at least the past 33 years, when comparable records began, the U.S. seasonally adjusted annual rate has dropped as low as 8.8 million units only once, in December 1981.
U.S. sales fell to 13.2 million units in 2008 from 16.2 million in 2007. The slide continued, with demand ranging from rates of 9.1 million to 9.9 million units in the first half of this year.

All articles still stop short of the 5 million manufactured in 1980 and 1981, when interest was 21%……….

As in the past, are they turning in the 2nd 3rd vehicle report, this is where you are going to get your future Used Cars for sales and service enhancement. Please make this mandatory, tie it to bonuses! they will understand.

Please give consideration to Owner Repeat Sales Incentives for the last Quarter. 5 per month gets…….10 per month gets….. 15 per month gets…….20+ gets the real big bucks!

As Always, thanks for using my products and services.

Don Prendergast

Prospect Development Corp.
1900 East Lakeview
Pensacola, FL 32503-5780
Mob. 850-380-1061
Fax 850-469-1249

SERVING PRESTIGE AUTOMOBILE DEALERS 30+ YEARS BY REFERRAL ONLY